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Brigade LA boldly opened its doors in 2008 with a distinct vision – to bring celebrated designer clothing to the blossoming urban community of Downtown, Los Angeles. With historic buildings being repurposed and new construction beginning in earnest, an untapped retail opportunity presented itself. Founder Kuo Yang saw the need in offering high-end contemporary apparel and accessories for both the commuting professionals and the new wave of downtown residents.
Yang had seen this before. Born in Taipei, Taiwan and raised in Seattle, he had twice observed previously fringe areas evolve into attractive urban playgrounds. He witnessed the challenges and how others navigated their way to success. Having served with the U.S. Marines, Yang knew how to plan out a long-term effort and stay committed to a mission through unforeseen obstacles.
And so it began, with a focused 630 sq. ft. pop up, providing a studio to develop merchandise mix, presentation and pricing. The shop refined a distinct collection that blended internationally recognized fashion brands, local designer lines and products with a purpose -- all delivering true quality, style and lasting value. It had been a long time since shoppers could select from designer, contemporary ready-to-wear, high end casual, evening wear, accessories, shoes and gifts all in one place. Word got out.
Emboldened by the initial success, Brigade LA re-opened as a 2100 square foot boutique of luxury and style that was unheard of for Downtown at the time. 510 W 7th street, was steps away from the game-changing DTLA restaurant, Bottega Louie, and 7th street was fast becoming home to a burgeoning restaurant row. The 7th and Hope entrance of the Metro Center subway station was only a mere 2 blocks away and numerous nearby buildings were now lofts generating the essential street life for the new location. The additional support provided by grass root efforts from neighbors, community leaders, local designers, and bloggers - propelled Brigade LA to becoming a DTLA institution.
The new LA LIVE location allows Brigade to continue to serve the DTLA community that first embraced it, as well as to reach a customer base of thousands of business and leisure travelers and sports and music fans who frequent downtown’s entertainment hub. Brigade LA again leads the charge as the first fashion retailer at LA LIVE.
Blending contemporary, high end casual and evening wear in a sleek and modern environment, Brigade LA is the embodiment of the new DTLA.
Brigade LA’s collection is also available online at brigadeLA.com. Our Mission:
bLA believes that fashion, at it's best, reflects the greatest aspirations of society. Pursuits such as freedom, identity and achievement, that can only be fully realized when our efforts include the struggle to rid humanity of suffering, even amongst the least of us. We are therefore committed to sustainability - a responsibility to our world, and to each other.
Our call to action is to encourage individuality, independence and strength. We invite you to share with us our passion in a collective pursuit of the creative process and style-driven originality. Embrace the confidence that flows through awareness of our unique selves.